The Story Behind Adelante

As far back as I can remember, I grew up in a household where emotional connection and availability didn’t always come through hugs or affection. Instead, it showed up in the way we spoke to each other. Encouragement came through words—sometimes in long speeches, other times in short, steady reminders. Little golden nuggets of wisdom that stuck.

One phrase in particular stayed in my heart and mind: “sigue adelante.” In English, it means “keep going.” Those words carried a gentleness that stood out from the usual banter men often hear—things like “suck it up.” For me, “sigue adelante” was never harsh. It was a quiet, steady reminder: Josué, keep going. If you dig deep on the hard days, you will be okay.

That phrase has carried me through so much in life. Through struggles, losses, transitions, and the everyday battles of being human. Keep going, this will pass. Keep going, you will figure it out. Keep going, you’ll come out stronger on the other side.

And that’s the heart behind Adelante Counseling. The name isn’t just a title—it’s a reminder. It’s about creating a space where men don’t have to fake it, shut down, or carry everything alone. A space where they are reminded that no matter how heavy life feels, they can keep moving forward. Sigue adelante.

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Meet Sway

Your Therapist

Josue “Sway” Guillen, LLMSW

Founder + Therapist

Sway gets what it’s like to carry the weight of expectations, family, culture, work stress, all of it. He knows how burnout creeps in, how easy it is to feel stuck, and how hard it can be to say it out loud.

With over 9 years in social work he brings both personal and professional experience to the work. He’s been where you are, and he knows how powerful it can be to finally open up and be heard.

Sway is grounded in real connection, not awkward therapy talk. He’s here to walk with you while you figure out what’s next.

What We’re About

Adelante Counseling isn’t your typical therapy space. It’s relaxed, culturally aware, and built with you in mind.

We believe in:

  • Getting Help Early. Don’t wait until everything falls apart. Reaching out now is strength.

  • Real Talk, Real Growth. Say what’s on your mind. We’ll meet you with honesty and care.

  • No Pressure Vibes. Be you. Come as you are. That’s enough.

  • Long-Term Wins. Strategies and support that actually stick.

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You’ve got options and support is one of them.

Schedule your free consultation today. Pick the kind of support you’re looking for, choose a time that works for you. Talk to you soon.